Ethnicraft launches Re-loved, it's second-life platform.

Ethnicraft launches Re-loved, it's second-life platform.

How Ethnicraft is giving furniture a second life, at an accessible price.

Ethnicraft is excited to introduce a new brand to its portfolio! Re-loved by Ethnicraft is an online platform dedicated to offering refurbished Ethnicraft furniture and accessories a second life, at an accessible price. With Re-loved, we want to leverage our refurbishing know-how to offer our products in a new, sustainable way.


Ever wondered what happened to our Ethnicraft pieces damaged by transport, our showroom models, sample pieces, or those bearing small imperfections?

In the past, we would sell these furniture and home accessories – in their worn or damaged state – during local sample sales. ‚Äč

We knew they deserved better. So, over the past few years, we’ve decided to invest heavily in our refurbishing capabilities and capacity. We’re now actively working on refurbishing every damaged item that enters our warehouse, to offer it back on the market at its highest value: a core principle of a circular economy.

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Each piece is quality checked, cleaned and repaired in our local workshop run by skilled craftsmen. This ensures that all products are 100% functional but may still show some flaws and imperfections.

Original Ethnicraft designs, just as warm and timeless as ever.

As a company, we believe that durability starts with the right quality materials and a timeless design in order to lengthen product lifespans. After Live Light, a furniture subscription service built around the circular economy, with Re-loved we are going one step further into considering how we make our furniture available in the most sustainable and useful manner.

“Both Live Light and Re-loved are perfect offers for interiors designer and their clients and are a perfect fit for some of the future trends in our industry. They are our vision on sustainability.” Benoit Loos, Ethnicraft CEO
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The Re-loved guarantee:

  • Original Ethnicraft designs
  • Every item is individually inspected and refurbished in our local workshop
  • 1 year guarantee

Re-loved by Ethnicraft is currently available in the Benelux region and the northern France.

Lifestyle and product imagery

Any of these high-resolution images, and many, many more, can be downloaded by clicking on the media gallery in the top right. You can also visit our media centre to find web imagery.



About The Ethnicraft Group

Authenticity, simplicity and impeccable craftsmanship in creating sustainable furniture are what we believe in. In essence, we believe in good design. Ethnicraft has been an established name in the market for more than twenty five years. Craftsmanship and enduring design are at the core of our brand, and behind the simplicity in our pieces lies a constant drive for innovation. Incorporating advanced techniques, tools and wood-processing methods to our process of creation, each new design is revised and reworked to the last detail; every curve, texture and line a reflection of our design values.

The Ethnicraft Group
Scheldeweg, 5
28050 Boom